尼尔森 Lures IBM Watson’s David Kenny To Become Its New CEO

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尼尔森's hire of IBM Watson honcho David Kenny as CEO, 星期二首次报道 《华尔街日报》撰写的《金融时报》是衡量公司的主要押注,因为它应运而生,以应对新的竞争挑战并为可能的业务出售做准备。

肯尼(Kenny)监督IBM的人工智能计划,利用机器学习在众多垂直领域(包括医疗保健,能源和市场营销)为企业客户提供支持。在此之前,他曾担任The Weather Company的首席执行官,内容交付网络Akamai的总裁以及阳狮旗下数字和程序孵化器Vivaki的创始人。

Importantly for 尼尔森, he has experience making sense of large, unstructured data sets, a key challenge for the firm as it works to migrate away from yesterday’s panel-based measurement system to incorporate new methodologies.

“特别是对于尼尔森来说,[肯尼]带来了电视(气象频道),人工智能(IBM Watson),广告(Vivaki)和咨询(贝恩)急需的世界一流专业知识,” Digital Capital Advisors董事总经理Elgin Thompson ,在电子邮件中告诉AdExchanger。 “正是领导力和活力的独特结合,应该会激发尼尔森的股东,客户和员工。”

《华尔街日报》指出,肯尼还与多家私募股权公司建立了联系。肯尼(Kenny)在职业生涯的早期 贝恩的合伙人& Company,它自称为“私募股权行业及其主要利益相关者的领先咨询合作伙伴”。

With 尼尔森’s $8.3 billion in debt and its stock rapidly declining (about 30% over the last year alone), it might benefit the company to have a CEO with links to the 私人产权 world, should the company decide to sell all or part of itself to one of these firms.

Kenny joins 尼尔森 during a time of looming change for the measurement industry. The company faces new competition from players such as Amazon and Google, a lack of visibility into some viewing environments and erosion of its monopoly control over television audience data.

尼尔森 最近开始探索销售 or spinning off different parts of its business due to increased pressure from Elliott Management, a hedge fund with a 8.4% stake in 尼尔森. Its “buy” business has struggled due to the troubled brick-and-mortar market and looming threat of Amazon, among other factors.

“从战略上讲,董事会的关键问题仍然存在,您是否通过将观察与购买业务分开来创造更多价值?”汤普森说。 “肯尼在前者方面表现出色。后者会发生什么?聘请新的首席执行官似乎建议给他一些时间,以便在执行战略替代方案之前评估情况。”

肯尼(Kenny)将于12月3日正式上任。他的前任米奇·巴恩斯(Mitch Barns)将于今年年底离开公司。

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